How GBI Pools Booked $100K in One Weekend with Avoca Outbound
GBI Pools cut their lead response time from a 24 business hour goal to under 5 minutes. Their first Outbound campaign booked over $100,000 in revenue in a single week.
About GBI Pools
GBI Pools is a full service residential and commercial pool and installation company based in Carp, in Ottawa’s west end. Garrett Incze started the business as a university student 15 years ago. Today it has 15 trucks, handling everything from openings and closings to liners, renovations, and full pool builds. GBI brings plumbing, electrical, HVAC, and water chemistry under one roof, with TSSA licensed technicians. It also runs one of the few membership programs in the pool industry.
Before Avoca: A 24 Hour Business Goal
Pool season hits all at once. On the first warm day in May, GBI gets more calls than in all of December. The team had an internal goal to answer every web form within 24 business hours, but when a leak or a weekend party can’t wait, a slow reply means the customer has already called someone else.
Booking the season ahead was manual too: each returning customer needs an opening, a closing, a heater service, and sometimes a startup cleaning, which takes almost 20 minutes per customer to book. The full returning customer campaign itself took 2 to 3 people working full time for several weeks.
The Setup
In March 2026, GBI launched four Avoca products, with an AI agent named Alice at the center:
- 1. AI CSR answers overflow and after hours calls and books jobs into ServiceTitan.
- 2. Speed to Lead texts every new web form / lead aggregator within minutes.
- 3. Outbound Campaigns reaches existing customers and members by text to book their next service.
- 4. Coach scores calls to help train GBI’s office team.
The Results
Maintenance + Membership Campaigns: $100,000+ Booked in One Week
GBI’s first Outbound Campaign texted returning customers in the off season to book their openings, closings, heater services, and cleanings for the year ahead. 85% replied and 70% booked, adding up to over $100,000 in jobs in one week with no human involved.
Speed to Lead: Every Web Form in Minutes
GBI used to aim for a reply within 24 business hours. Now every web form goes straight to Alice, who texts back at any hour, works out what the customer needs, and books them into the live calendar.
- “With the introduction of Avoca, our 24-hour goal becomes less than 5 minutes.” —Jordan Battram, Vice President and Director of Operations, GBI Pools
Call Recovery & Booking
The booking work that used to tie up 2 to 3 people for weeks now happens over text, and the office reviews and confirms jobs instead of building them from scratch. On the phones, the AI CSR picks up overflow and after hours calls. It has recovered about 1,000 calls the team would have missed and books about 15% better than GBI’s human CSRs.
The Avoca Impact:
- Returning customers campaign: 85% reply rate, 70% booking rate; $100,000+ in one week with no human interaction
- Membership inspection Outbound Campaign: 40 to 50% booked by the next day
- Booking rate improvement: 10-15% higher vs. human CSRs
“It was just walking into the office on Monday morning and seeing all the jobs booked on the board with all the information needed. To be honest, it was pretty scary because we had to let that control go, but it did just as good of a job as our people in the office do.”
— Garrett Incze, President
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